7 Tips for Writing for Online Readers

7 Tips for Writing for Online Readers 7 Tips for Writing for Online Readers 7 Tips for Writing for Online Readers By Mark Nichol For some people, if a topic interests them, they are quite content to immerse themselves in extensive online articles that are otherwise indistinguishable from print content. Most Web site visitors, however, have a different set of expectations when they read on a computer screen. Nearly every medium has its own rules; here are seven tips to help you write for an online audience, whether you have your own site or blog or whether you submit content to other people’s sites. 1. Write for scanners, not for readers. Before you buy a book, you probably read the jacket copy synopsis, testimonials, the author’s biography. When you pick up a magazine or a newspaper, you quickly peruse the headlines. The same principle applies online: Provide points of entry for scanners headlines, subheadings, bullet lists, captions. Write clear, concise sentences. Keep paragraphs and other blocks of copy short and tight. Most important, keep in mind that visitors may never click over from scanning to reading, so pack as much information as you can into the points of entry. 2. Know your audience. Do you want your readers to geek out about some high tech topic? Do you hope they’ll come back to your site because you rate products effectively and they know they can count on you? Should they leave your site knowing what’s happening in the world today? Is your goal to get them to bookmark your site because you busted their guts with your witty prose? Shape your content accordingly not just how it reads but also how it appears. 3. Design your content. Provide visual clues about organization, intent, and content: Make subheadings smaller than headlines. In a heading for a pros-and-cons list, color â€Å"Pros† green and â€Å"Cons† red. On a site about target shooting, replace the dots in a bullet list with images of real bullets, or, on a gardening site, swap little flowers in place of the dots. But don’t push it your subliminal messaging should be â€Å"See how useful/entertaining this site is?† not â€Å"See how clever I am?† 4. Think like a journalist. One of the principles of journalistic writing is presenting information in an inverted pyramid of vital to trivial, with who, what, when, where, and why (otherwise known as the 5 Ws) right up top. Tell readers what you want them to know, now, and save the background information and the additional details for later. 5. Translate print content. When you upload copy already published on paper, repurpose it for the Internet: Offer points of entry, tighten and divide complex sentences, break up long paragraphs, and cut extraneous content. 6. Be witty sparingly. As much as it hurts a fan of punning and alliteration to write this, leave your sense of humor at the door (then sneak it in later). Straightforward headlines make it onto search engines’ search returns and draw readers in; chucklesome wordplay doesn’t. Save the wacky stuff for after they’ve committed to remaining on your site. 7. Link. Link. Link. When building an argument or providing an example, instead of extensively repeating what has already been published online, insert a link to the source. Don’t fear losing visitors; you’ve followed the rest of my advice, so they’ll come back. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Freelance Writing category, check our popular posts, or choose a related post below:7 Types of Narrative Conflict"Certified" and "Certificated"5 Examples of Insufficient Hyphenation

4 Words to Delete from Your MBA Application Essays

4 Words to Delete from Your MBA Application Essays Certain words or phrases appear in almost every MBA application essay. I’ve explained below why you don’t want to use 4 of these too-common words/phrases and what some alternatives might be. If you want to make your application stand out, do some editing and make sure to avoid these words completely. You might be surprised at the result. 1. HOPE e.g. I hope that you will accept me to your program. OR e.g. I hope to be able to obtain a management position with the help of your education. Why not? MBA schools are seeking confident applicants who know where theyre going, and believe in themselves. Your competitors know that theyll reach their goals; they see themselves as naturals for the school. Alternatives: My short-term goal is to become manager of financial analysis at a leading investment bank. OR My ability to take clear, decisive action, combined with MBA courses in strategic planning, will allow me to make an impact at ABC company from day one. OK, now we’re talking! 2. HIGH SCHOOL e.g. My most substantial accomplishment was leading the school drama club in high school. Why not? MBA applicants are expected to be professionals and current leaders. Writing about high school indicates that your leadership has been on a downward path, with less impressive things done in college and/or since graduation. Imagine a leading CEO you admire, and imagine him or her answering this question by talking about high school. (On a related note, remove any high school or earlier items from your resume.) Alternative: My leadership of a production quality team at my employer led to improvements that doubled gross margins. It’s obvious this person is someone impressive who should be seriously considered for admission. 3. WORLD-RENOWNED e.g. I am applying to your business school because of its outstanding reputation and world renowned faculty. Why not? Business schools with outstanding reputations don’t need to be told that you want to go there because of their outstanding reputations. Your goal is to differentiate yourself from the competition so why join every other applicants in describing the place or faculty as world-renowned? HBS applicants neednt talk about the schools world-renowned case study method, unless they want to be the same as every other applicant. Alternative: The schools unique marketing to China specialization matches perfectly with my short-term career goal, which is to start and lead a business unit at my familys firm focused solely on marketing to China. That’s so much better, isn’t it? 4. FEEL e.g. I feel that Ill be happy in the financial services business. Why not? Tell a school what you know is true, confidently; and do it as an adult, giving reasons, often based on research. Just as with the first word I discussed, hope, feel is a sign of lack of confidence. Say I intend, I know, etc. and explain why thats true. Start to project the aura of a leader. Would any CEOs that you know, lets say Donald Trump or Larry Ellison, ever speak that way while trying to sell themselves? Theyd do their homework, just as youll have to do during your MBA studies, and confidently state the results of their careful research. Alternative: The combination of my work experience as a financial analyst, my strong interest in investing, and conversations Ive had with management at XYZ financial services firm have led me to set a short-term career goal to move from the buy side to the sell side by joining a financial services firm as research associate. Delete these four words from your MBA application essays and I promise you more effective and powerful language will show up. Can you think of some other words to delete from your essays? Please share them in the comments. Need guidance in your MBA/EMBA Application process? Maximize your applications with help from The Essay Experts MBA Admissions Consulting Services. Or feel free to email me directly at larryessayexpert@gmail.com. Larry Sochrin

Features of administrative leadership and successful relationship with Research Proposal

Features of administrative leadership and successful relationship with the institution - Research Proposal Example Using the specific objectives and research questions as a scope for the study, secondary data were collected using the review of related literature. As part of the literature review therefore, the specific objectives were changed into thematic topics, under which the literature review took place. Some of the major findings that were made from the literature review touched on areas such as the general definition and meaning of administrative leadership and organizational relationship, leadership styles that works best in promoting effective relationship with the institutions, challenges faced in implementing an all inclusive institutional leadership, and benefits for using administrative leadership to enrich the relationships that exists within the institution. The proposed study also involves primary data collection, which requires the researcher to set up a research setting, from which data shall be collected from a group of respondents. The generalized reason for having such primar y data collection in place was to ensure that the data that were collected from secondary sources were compared with real life situations to confirm their authenticity and accuracy. Generally, the primary data collection was also focused on the need to have an action research that would ensure that a primary is identified within a localized setting and attempted to be solved by use of an intervention. In this instance, the problem to be identified was a leadership crisis situation that was making organizational cohesion difficult for an identified institution. The intervention on the other hand was to be the introduction of the administrative leadership style, which involves and enhances effective participation between the leader and other people on the administrative staff. The primary data collection is thus proposed to take place to take place within one specific educational organization. As part of the primary data collection, various methodological approaches were followed. In the first place, the sample size was developed. This was proposed to be done by selecting a group of employees from the institution that was to be used as the research setting. These people will be tasked to respond to a self-administered questionnaire that contains questions focusing on the research objectives and the research questions to be used for the study. With questions focusing on various leadership styles and leadership skills in place at the institution, key issues of leadership that did not promote successful relationship with the institution and ways of correcting these were to be identified. The data collection process is to be followed with data analysis, which is also expected to take a quantitative approach. What this means is that the researcher shall make use of various mathematical formulas and indexes that will ensure the empirical interpretation of data. 2-Abstract This proposal focused on the impact of administrative leadership in bringing about effective rela tionship in the institution. Data collection was change oriented as it focused on leadership crisis and ways of improving it. Ahead of this, secondary data had been collected using the critical review of literature. Key ways used in the study included: leadership, change, interpersonal relationship, democratic leadership, leadership style, delegation, conflict management, shared responsibility, competency training, training and development.

Research Methods Coursework Example | Topics and Well Written Essays - 1250 words

Research Methods - Coursework Example The value of the statistic is too small and the probability is too high to reject the null hypothesis. Thus, from the F-test we conclude that all coefficients could be jointly equal to zero. (ii) H0:?2=0 against H0:?2?0 using a significance level of 0.05 Since the alternative hypothesis is that of non-equality but no direction (greater or less than) is specified, the test will be two tailed. The computed t- statistic is equal to -2.66937 which is greater in terms of absolute value than the two-tailed 5% critical value of 2.018 (given the number of observations and variables, the degrees of freedom are 42), we reject the null hypothesis that the coefficient of 1990 GDP per-capita is not statistically significantly different from zero. (iii) H0:?3=0 against H0:?3>0 using a significance level of 0.05 Since here the alternative hypothesis is of the greater than type, the test will be right tailed. For the given number of observations and variables, the critical one sided 5% t value is 1. 682. Our computed t-value is 2.598522 which is greater than the critical value. Therefore, the null hypothesis is rejected at 5% level of confidence. This implies that we have statistical evidence of secondary enrollment having a positive impact on GDP growth. (iv) H0:?7=0 against H0:?7>0 using a significance level of 0.1 Again, the alternative is of the greater than type, implying a right tailed test. The critical 1% t-value is 2.418. From the table above, we find that the computed t-statistic is 1.50471. Since this is smaller than the critical value, we fail to reject the null hypothesis. Therefore, we fail to find any evidence that credit ratio has any statistically significant impact on GDP growth. Therefore, we find a contradiction between our conclusions in (i) and (ii). While in (i) we fail to reject the notion that all the coefficients on the predictor variables are jointly zero, we reject the hypothesis that the coefficient on the first explanatory variable, the 1990 percap ita GDP is zero. But if this is true then (i) should have rejected the null in favour of the alternative which requires atleast one of the coefficients to be non-zero. Typically, such contradictions arise because of the violation of one or more of the basic assumptions underlying OLS estimation. Particularly, if there are outliers that distort the estimates, then such contradictory results can emerge. 3. Advice for choosing between alternative spending From the fitted model in the previous part we have found that secondary enrolment has a positive impact on GDP growth as does the private credit ratio. Infact the coefficients are quite close though that of private credit ratio is slightly lower. However, only the former is statistically significant. This implies that there is no evidence of increases in private credit ratio having any impacts on the GDP growth. Therefore I would recommend investing the sum of money on policy measures that will increase the country’s rate of en rolment in secondary education. 4. Diagnostics for evaluating the validity

Venus (Research Paper) Essay Example for Free

Venus (Research Paper) Essay Venus is one of the most beautiful and tantalizing heavenly body. It is much closer to Earth than any other planets. Venus is a brilliant object in the night sky and sometimes brighter than any other stars in the heavens. Only the Sun and the Moon outshines her. Like the remaining planets, Venus revolves around the Sun inside the solar orbit of the Earth. Thus, Venus can either be a morning or evening star.1 Her name, Venus, comes from the Roman goddess of love and beauty. Venus, as a planet, is rather frustrating. She hides herself in a thick white veil of clouds and no one clearly seen her surface.2 The astronomers are force to engage in an extensive effort to uncover secrets of her for they know a little about it. The main purpose of my paper is to show some facts about Venus and also deepen the knowledge of the readers. Venus possesses some features that are nearly the same as Earth’s. One of this is that Venus is closely the same size and weight as Earth. Just a little smaller in diameter and lighter in weight. Its gravity also holds captive an atmosphere about the size of our own.3 Venus internal structure is similar to Earth’s as it is composed of crust, mantle and core. That’s why Venus is often thought of as Earth’s twin. ______________ 1Robert Leo I. Heller, â€Å"Planets Inside the Orbit of Earth,† Challenges to Science (Montreal: McGraw-Hill Book Inc., 1979), p. 402. 2Gerald S. Hawkins, â€Å"Venus and Mars,† Splendor in the Sky (London: Harper and Row Publishing House, 1961), p. 122. 3Mark O. Palin, â€Å"Venus,† The Physical World (Miami: Hunter-Dee Book Inc., 1999), p. 99 But in other ways, Venus appears to be quite different from Earth. First, Venus rotates in a very strange manner. Most of the planets rotate counterclockwise while Venus rotates clockwise or backward. Then, Venus may have atmosphere but it wouldn’t be able to support life as you know like Earth. Its atmosphere is made up of more than 90% of Carbon Dioxide and almost no Oxygen. Her temperature too is high which is 100 times greater than Earth’s and enough to melt Lead.4 Unlike other planets, Venus surface is never seen though many scientists claimed to have a glimpse of it through cloud openings which seems very unlikely because her dense clouds are hundreds of miles deep. 5 Venus, though rotating around the Sun, never experiences day and night because of the thick, ash-like clouds covering it. It is dark for sunlight does not penetrate the clouds. What is the surface of the Venus like? Some astronomers said that Venus’ surface is covered by large mountain ranges and deep swamps. People who don’t know much about Science think that Venus is covered with glowing waters. But, according to Galileo’s old journal, Venus is impossibly covered by water because of its high temperature. The best guess today is that Venus is chiefly a vast and sandy desert. The desert is flat, for wind-driven sand has long ago worn down the hills and filled in the hollows. It is dry, for rain cannot fall on it and it is surely unable to support life.6 ______________ 4Heller, p. 403. 5Roy A. Gallant, â€Å"Exploring Venus,† Man’s Reach for the Stars (New York: Doubleday and Company Inc., 1959), p. 146. 6Patricia C. Lauber, â€Å"Mercury and Venus,† All about Planets (New York: Random House Inc., 1960), p. 56. Venus is mostly covered by volcanic plates because of her high temperature. The surface has been severely fractured and folded by stresses caused by convection of the Venusian mantle because of frequent volcanic eruptions. Radar images indicate that the highlands on Venus have rougher surfaces than Earth’s land forms because its images shows mini magma explosions inside.7 The light emitted by Venus which makes her shine in the dawn or evening possibly comes from the great bolts of lightning or from volcanic eruptions.8 Explorations on Venus cost many attempts in gathering data to prove some existing parts of her. Soviet Union and USSR probes are one of the most eager astronomers in studying the mysterious planet, Venus. Venera 1 or also called Venus 1 is the first probe sent by USSR in 1961. The Venera 1 is said to be a failed mission because the probe only flew past on Venus. This event is said to be a dà ©jà   vu for the second probe, Venera 2, sent by the Soviet Union in 1965, experienced the same miscalculated direction as it flew past on Venus too. The third probe, Venera 3, still sent by Soviet Union in 1965, is also a failed one but it touches the Venus surface because the probe crashes on it. Scientists reported that they had maintained regular radio communication with the 3 failed probes but the signals were lost before it reaches Venus outermost atmosphere.9 ______________ 7â€Å"Venus,† Compton’s Encyclopedia (U.S.A.: Compton’s Learning Company, 1996), 19:408. 8Lauber, p. 54. 9Robert W. Peterson, â€Å"USSR and U.S. Send Probes to Venus,† Space: From Gemini to the Moon and Beyond (New York: Facts on File Inc., 1972), p. 102. Venera 4, a probe sent by USSR in 1967, is the heaviest Venus probe known to have been launched by USSR. As the probe reaches Venus’ atmosphere, it was burned into ashes but luckily a parachute system operated by the USSR’s satellite smoothly descended into Venus’ surface. This probe successfully sent information about Venus to the NASA regarding its atmospheric pressure at the surface of the planet might be as high as 22 times the Earth’s and later proved that its atmosphere was mostly composed of Carbon Dioxide. But, Venera 4 stopped sending unexpectedly; it seems that fierce winds and intense heat destroyed the probe. Venera 1, 2, 3 and 4 are all unmanned probes. Alongside of launching the Veneras, Mariner 1, a 3D Venus probe launched by USSR in 1962, veered off-course and was destroyed after launching but Mariner 2, launched in the same year, flew successfully and provided a large amount of data to NASA. Mariner 5 of USSR, launched on 1967, flew within 2,480 miles of the surface of the Venus and collected some information about Venus’ environment and thus, contradicted Venera 4’s collected information.11 Soviet unmanned probes, Venera 5 and Venera 6, reached the planet Venus. Though Venera 5 just stopped in the midst of Venus’ atmosphere, Venera 6 is there to pursue on entering the planet’s atmosphere and it successfully did. Venera 6 sent data about Venus having land forms such as mountain ranges and volcanoes.12 ______________ 10Peterson, p. 103. 11Peterson, p. 104. 12Peterson, p. 211. The USSR’s unmanned spacecraft Venera 7, launched in 1971, was the last probe sent to Venus. Venera 7 is the most successful probe because it sent countless of information about the planet. These are: Venus’ temperature was above normal, Venus’ don’t experience night and day, Venus rotate backward and many information that are helpful in learning the planet Venus.13 Today, NASA is trying to reach Venus again by sending 2 manned probe flyby by using the Apollo program. Meaning, a man will be riding the probe but he is prohibited ongoing outside the probe if he is in the vicinity of Venus’ atmosphere as said in Apollo Program. 14 In these given data, we can say that Venus is not just a mere planet revolving around the Sun, but a planet full of mysteries. It may not awaken our senses but it can poke our curiousity by asking question of what’s and how’s about her. In the science advancement today, more facts will be known about Venus. Powerful radar and other instruments will probe its thick clouds, mapping the surface and timing the rotation. Satellites and rockets will relay back information on what the clouds are made of. Someday, valiant explorers may descend through clouds and start discovering. The more bits and pieces of data we can collect from the planets, the better chances for us of reading our own history. ______________ 13Peterson, p. 258. 14Jeffrey K. Wagner, â€Å"Venus,† Introduction to Solar System (U.S.A.: Saunders College Publishing, 1991), p. 185. BIBILIOGRAPHY Gallant, Roy A. â€Å"Exploring Venus.† Man’s Reach for the Stars. New York: Doubleday and Company, Inc., 1959. Hawkins, Gerald S. â€Å"Venus and Mars.† Splendor in the Sky. London: Harper and Row Publishing House, 1961. Heller, Robert Leo I. â€Å"Planets Inside the Orbit of Earth.† Challenges to Science. Montreal: McGraw-Hill Book Inc., 1979. Lauber, Patricia C. â€Å"Mercury and Venus.† All about Planets. New York: Random House Inc., 1960. Palin, Mark O. â€Å"Venus.† The Physical World. Miami: Hunter-Dee Book Inc., 1999. Peterson, Robert W. â€Å"USSR and U.S. Send Probes to Venus.† Space: From Gemini to the Moon and Beyond. New York: Facts on File Inc., 1972. Wagner, Jeffrey K. â€Å"Venus.† Introduction to Solar System. U.S.A.: Saunders College Publishing House, 1991. â€Å"Venus.† Compton’s Encyclopedia. U.S.A.: Compton’s Learning Company, 1996.

Dahmers Confession :: essays research papers

On Wed., 7-24-91, I, Det. KENNEDY on Squad 126, while interviewing the suspect in this offense, that being one Jeffrey L.. DAHMER, spoke to him in regards to the fact that he had knowledge to whether or not the acts he was comitting were right or wrong. At this time, Mr. DAHMER stated that he was fully aware that the acts he was colTiflitting were wrong and that he feels horrified that he was able to carry out such an offense. He stated that it is obvious that he realized that they were wrong because he went to great time and expense to try to cover up his crimes. He stated that he used quite a bit of caution by setting up alarm systems in his apartment, that being In the outer door, the sliding door leading to his hallway bathroom and bedroom, and his bedroom door. He stated that he set up a fake video camera and told other homosexuals that he had brought to his apartment that it automatically turned on if his door opened up without the alarm being turned off. He stated that this was all done in order to keep people from entering into his apartment and discovering the evidence of his criminal act. He also stated that he drank excessively to try to forget the nlghtmre he felt he was living as he remembered the horror of some of the acts that he performed. He stated that he is deeply remorseful now for what he had done and wished that he had never started. He stated that he is not sure why he started committing these offenses and feels that in order to make restitution to the families of those he has killed, that he would like to help the police In any way that he can by trying to identify his victims. Report dictated by Oct. Patrick KENNEDY. PK/rc 7-24-91 On Tuesday, 07-23-91, I, Detective KENNEDY, of Squad 126, while investigating the above incident and filing reports down on the 4th fi., of the CIB, was given a message, by the head jailer in LUCAD, that the suspect in this offense, one Jeffrey_DAHMER, had requested to speak with me again. At this time I proceeded to the 5th fl., LUCAD lock up, where I went to the cell, where DAHMER, the suspect was sitting. At this time I asked if he had in fact requested to see me again, and he stated "yes I did". Dahmers Confession :: essays research papers On Wed., 7-24-91, I, Det. KENNEDY on Squad 126, while interviewing the suspect in this offense, that being one Jeffrey L.. DAHMER, spoke to him in regards to the fact that he had knowledge to whether or not the acts he was comitting were right or wrong. At this time, Mr. DAHMER stated that he was fully aware that the acts he was colTiflitting were wrong and that he feels horrified that he was able to carry out such an offense. He stated that it is obvious that he realized that they were wrong because he went to great time and expense to try to cover up his crimes. He stated that he used quite a bit of caution by setting up alarm systems in his apartment, that being In the outer door, the sliding door leading to his hallway bathroom and bedroom, and his bedroom door. He stated that he set up a fake video camera and told other homosexuals that he had brought to his apartment that it automatically turned on if his door opened up without the alarm being turned off. He stated that this was all done in order to keep people from entering into his apartment and discovering the evidence of his criminal act. He also stated that he drank excessively to try to forget the nlghtmre he felt he was living as he remembered the horror of some of the acts that he performed. He stated that he is deeply remorseful now for what he had done and wished that he had never started. He stated that he is not sure why he started committing these offenses and feels that in order to make restitution to the families of those he has killed, that he would like to help the police In any way that he can by trying to identify his victims. Report dictated by Oct. Patrick KENNEDY. PK/rc 7-24-91 On Tuesday, 07-23-91, I, Detective KENNEDY, of Squad 126, while investigating the above incident and filing reports down on the 4th fi., of the CIB, was given a message, by the head jailer in LUCAD, that the suspect in this offense, one Jeffrey_DAHMER, had requested to speak with me again. At this time I proceeded to the 5th fl., LUCAD lock up, where I went to the cell, where DAHMER, the suspect was sitting. At this time I asked if he had in fact requested to see me again, and he stated "yes I did".

Explain the Importance and Benefits of Assessment for Learning Essay

Assessment for learning is an essential part of a child’s education as it defines whether or not the objectives of teaching are being met, assessments affects decisions about grades, educational needs of children and in some cases funding. Assessment for learning is a significant way to raise a pupil’s academic achievement and is centred on the belief that in order for children to progress in school then they must understand the purpose of their learning, where they are in relation to this purpose and how they can achieve their goals. Assessments will help a pupil reflect on their own development which in turn will help them recognize and appreciate their own strengths as well as developing an insight into themselves as students. If a child is given the opportunity to discuss their learning either with a teacher or one of their peers then they will develop a deeper understanding of their learning which can build confidence and motivate them as students. Effective assessment will identify individual educational needs of all children as well as informing them about their specific performances and achievements, this will then allow teachers to utilise approaches that are personalised to the needs of a child. Assessment can be used not only to measure learning but also to promote learning by teaching children how to ask questions as well as answering them, by emphasising to a child that it is acceptable to ‘Have a go’ and that by giving the wrong answer it is still learning.